There was a time when it was hard to find bad press about Google, but it’s getting easier now, more so since 2006 started. When Google rose to dominance, they could do no wrong, or "evil" as their motto says. Founders Sergei Brin and Larry Page became the poster boys in ushering this utopian concept of organising the world’s information for the good of mankind. The coloured balls-filled corridors of the Googleplex was the coolest place to work. Innovation–not marketshare dominance, competition, or fear of Microsoft–were the driving force behind the company.
Now Google, as it turns out, is capable of doing evil after all, at least according to Sergei Brin, who admitted that they made a mistake in giving in to the Chinese government’s demand for censorship in exchange for permission to operate behind the Great Firewall of China. In the Sydney Morning Herald, a headline read: We Were Evil, Google Founder Admits.
"Perhaps now the principled approach makes more sense," Brin said in the article. "The Paris-based group Reporters Without Borders said on Tuesday that Google’s main website, http://www.google.com, was no longer accessible in most Chinese provinces due to censorship efforts, and that it was completely inaccessible throughout China on May 31.
Brin said Google is trying to improve its censored search service, Google.cn, before deciding whether to reverse course. He said virtually all the company’s customers in China use the non-censored service."
Then came the news from The Times that Google’s efforts to expand beyond its core competency of being a search engine was taking a beating. "Google is undertaking the biggest landgrab the world has ever seen. We are seeing it exercise its market power, its cash and its brand," says Julie Meyer, chief executive of Ariadne Capital, a technology venture capital firm. But the land-grab, according to the report, seems to be failing: Mapping, news, e-mail, video are being trumped over by their competitors. Google suddenly is running scared, especially after George Reyes, the chief financial officer noted that growth in the search engine sector is going to taper off. Google ,it seems, doesn’t know what to do after they’ve won the search engine race.
You could say it all started with this curious thing happened early in the year, when Google splashed out $1 billion to buy a 5% stake of AOL from Time-Warner. This purchase was weird because it had nothing to do with Google as a search engine–it was essentially splashed out to block Microsoft from owning a piece of AOL. "No, Google has no real need for AOL," writes Douglas Rushkoff, a media guru and long-time Google admirer, in his op-ed.
Google, once so anti-corporate in its goal in "upending the zero-sum game of market competition, and replacing it with the abundance that results from collaboration, transparency, and open networks," is starting to think like a corporate business, with stockholders and profits to consider. Innovation? Pah, this is business. Let’s block Microsoft’s next move by outbidding them. Let’s acquire Writely.
"Now that it’s a part owner of the company that nearly brought Time-Warner into bankruptcy, Google will find its allegiance split. It is responsible to a group of shareholders with a very different set of expectations of a corporation from those that Google’s own shareholders might hold."
More worryingly he writes, is that "AOL’s fee-for-service and property concerns are also contradictory to some of the principles underlying Google’s open access and unbiased auctions for ad space… As Google expert John Battelle explained to the New York Times, now Google is saying "we will take some of our pawns and block the move to our queen by Microsoft."
Compromised core values. That’s a phrase that’ bandied around more often that I’d like to hear about the Big G. I guess it’s human nature to have a little evil in us after all, including Google.